Press Release

HAPIfork Now Available for Purchase!

World's First Connected Fork Monitors How Fast People Eat and Helps Them Slow Down Now Shipping to Kickstarter Backers and Selling Exclusively through Brookstone

(October 2, 2013)—HAPILABS today announced an exclusive partnership with Brookstone, the innovative retailer and product development company to sell HAPIfork through Brookstone retail outlets and Brookstone.com.


HAPIfork: eat slowly, cut calories, feel great! $99. Bluetooth-enabled smart fork provides real-time data and feedback emphasizing the importance of eating at a moderate pace.

The Bluetooth-enabled smart fork helps modify eating behavior, making people aware of eating at the right time, at the right speed - leading to an overall healthier state of being and living.

Now shipping to thousands of Kickstarter backers following the beta launch. HAPIfork is available today for pre-order on Brookstone.com, shipping on October 18th. Retailing for $99, HAPIfork is available in white, black, blue, pink and green will also be in Brookstone stores on October 18th.

"HAPIfork is a great example of technology helping consumers lead a healthier lifestyle," said Steven Schwartz, Brookstone vice president of merchandising and product development. "We’re thrilled to bring HAPIfork to Brookstone shoppers, both in our stores and on Brookstone.com."

Designed by Slow Control, the company of the French inventor Jacques Lépine, HAPIfork was created out of research showing by eating slower, people can improve the way they feel, improve digestion and lose weight.

A series of scientific studies have highlighted the negative effects related to eating meals too quickly, including:

  • Weight gain - feeling full is felt after about 20 minutes. So, the faster you eat, the more you end up eating. Various studies have found that eating slowly may help overweight people;
  • Digestive problems - food that is eaten too quickly is often poorly chewed, making your digestive tract work that much harder, which could increase the danger of acid reflux and bloating;
  • Postoperative complications - eating slowly reduces the stress on weakened tissues in your body.

"We believe more than 50% of our health comes from what we eat and how we eat," notes Fabrice Boutain, HAPILABS founder and CEO.

"HAPIfork is a revolution! It will help millions of people eat more slowly, adopt good eating habits, lose weight and feel great! Additionally, with HAPIfork comes the HAPI.com platform for web and mobile. Our cross-device platform makes the experience of changing bad habits easy and fun. Here we’ve created a coaching program providing helpful nutrition and fitness tips and motivational social games to help keep people implement their new healthy habits."

AboutHAPILABS was founded for people who wish to take control of their HAPIness, health and fitness using mobile technology and devices. Together with the world's top inventors and manufacturers, HAPILABS creates state-of-the-art, life changing devices because we believe healthy habits lead to optimal health and well-being! Unveiled at the Consumer Electronics Show (CES) in January 2013, HAPIfork was the recipient of the CES Innovations Award, Health & Wellness category. Fans of HAPILABS and HAPI.com are encouraged to like HAPI on Facebook, follow on Twitter and pin on Pinterest.

AboutBrookstone is an innovative product development company and multichannel lifestyle retailer. Brookstone operates more than 250 stores nationwide and in Puerto Rico. Located in high-traffic shopping malls and airports, the stores feature unique and innovative consumer products. Brookstone also operates an e-commerce business that includes the Brookstone catalog and Brookstone.com. Fans of Brookstone are encouraged to like Brookstone on Facebook, follow on Twitter and The Fancy, and pin on Pinterest.

Additional images: https://www.hapi.com/press/press-kit


» May 2013: HAPIfork Surpasses Kickstarter Funding Goal as Global Support for Slow Eating Emerges
» April 2013: HAPIfork Now Available for Pre-Order on Kickstarter
» January 2013: HAPILABS Introduces HAPIfork at CES, World’s First Smart Fork That Helps You Lose Weight by Eating at the Right Time and Pace



HAPILABS International
Dakota Communication
Camille Petit, + 33 (0)1 55 32 10 40

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